Introduction
What MailMoo does, how the pieces fit together, and where to start.
MailMoo is an outbound sales platform. You find the right people, build sales content that is personal to each of them, reach out across email and social channels in a single sequence, and handle every reply from one inbox.
Most outbound tooling makes you assemble that from four separate products. In MailMoo the lead list, the content, the sequence, the replies, and the pipeline all reference the same lead record, so a reply lands next to the video the person watched, and your pipeline updates without you copying anything between tabs.
The five pieces
Lead data
Find prospects, import your own lists, and enrich them until you know enough to write something worth reading.
Sales content
Personalized video, slide decks, and landing pages generated per lead instead of per campaign.
Sequences
Multi-step outreach across email and social sending, with the timing and sending limits handled for you.
Inbox
Every reply from every channel in one place, threaded against the lead.
CRM
Pipeline stages, tags, and a full activity timeline per lead.
Where to start
If you have never sent a campaign from MailMoo, follow the Quick Start. It walks the whole loop end to end, from list to content to sequence to replies, in about fifteen minutes.
If you are moving from another tool, start with Importing Leads & Migration instead.
If you are building against the API or connecting an agent, the API reference has the endpoints, the MCP tools, and a glossary of the objects they operate on.

