MailMoo Agent

The MailMoo Agent is the assistant built into the app. Unlike a general chatbot, it is connected to your actual workspace: it can read your campaigns, leads, and results, and it can carry out setup work for you rather than just describing how to do it.

Open it at app.mailmoo.io/agent.

What you can ask it

Questions about your workspace. How a campaign is performing, what happened with a particular lead, which sender accounts are connected, what is waiting on you. The agent reads the underlying data rather than guessing.

Questions about the product. How a feature works and where to find it. This is often faster than searching these docs, because the answer arrives in context with a link straight to the right screen.

Work you would otherwise do by hand. It can create a campaign, build out its sequence steps, assign sender accounts, pull in leads from a search, score leads, and draft messages for conversations that have gone quiet.

Building campaigns

Describe the campaign in your own words and the agent builds it. It takes everything you already said and only asks for what it cannot work out, usually where the leads should come from or which sender to use, in one plain question.

• "Make a campaign for Finnish SaaS founders and CEOs." It creates the campaign with your sender and a sequence, then asks where the leads come from: people already in your workspace, the prospect finder, or a search URL you paste.
• "Run Q3 Finland again with the sequence from Retouch." It creates a new campaign with that sequence and Q3 Finland's leads. Each lead keeps the sender they had where that sender can still send; leads whose sender has left are shared among the remaining senders.
• "Use basic outreach with the ICP filter." It picks the template by name, without asking you to confirm it.
• "Run ICP scoring and the Oracle score on this campaign." It scores the leads that are not scored yet, after telling you the credit cost.
• "Research the companies in this campaign." It runs Company Research on leads that have a website and are not researched yet, after telling you the credit cost. Ask for scoring once the research has finished, so Lead Fit can use it.

Campaigns it builds stay switched off until you tell it to start them.

Approvals

The agent distinguishes between reading and changing. Looking something up happens immediately. Larger changes (rerunning a campaign, moving leads, replacing a sequence, scoring leads) are planned first: the agent tells you what it would do, with the counts and any cost, and only goes ahead once you agree. Anything that spends credits, like importing new people, shows an approval in the chat, and so does starting a campaign or sending a message.

So you can ask freely and review before anything lands. It does not send messages to prospects on its own.

Voice input

You can talk to the agent instead of typing: tap the microphone in the message box. For safety, a voice session stops after one minute, so a microphone left on by accident does not keep listening. What you said stays in the box; tap the microphone again to carry on.

When to reach for it

• You want a read on a campaign without assembling the numbers yourself.
• You know what campaign you want and would rather describe it than click through the builder.
• You are unsure where something lives in the app.
• Conversations have gone cold and you want drafts to restart them.

Anything the agent builds is an ordinary campaign, lead list, or sequence. You can open, edit, or delete it exactly like something you made yourself.