Sales content
Personalized video, slide decks, and landing pages, generated per lead rather than per campaign.
The point of sales content in MailMoo is that it is produced per lead. You create something once, and each prospect receives a version that is specific to them. That is what makes it different from attaching the same PDF to a thousand emails.
Personalized video
Record one video. MailMoo generates a personalized version for every lead on the list, so each person sees something addressed to them rather than a generic broadcast.
This works because you are not filming fifty takes. The recording effort is constant regardless of list size.
What tends to work:
- Keep it short. Thirty to sixty seconds. This is an opener, not a demo.
- Lead with the personalized part. The specific detail should land in the first few seconds, before attention goes.
- Record somewhere quiet with reasonable light. Production value matters far less than being audible, but audible is not optional.
You can also clone a voice from Voice Cloning for use in generated content.
Slides
Slide decks are useful when the message needs more substance than a video opener: a short pitch, a tailored proposal, or a summary built around the lead's own situation.
Build and manage them from Slides. As with video, decks can pull in lead-specific data rather than being one fixed file for the whole campaign.
Landing pages
A landing page gives the lead somewhere to arrive that is theirs, with their company name, their context, and your offer framed around it, instead of your generic homepage.
Create them from Landing Pages.
Landing pages are the right choice when you want the prospect to be able to click through and read at their own pace, or to share something internally with a colleague. A video is watched once; a page can be forwarded.
Choosing a format
| Use | When |
|---|---|
| Video | Cold opener; you need to establish a human being quickly |
| Slides | The pitch needs structure, detail, or numbers |
| Landing page | You want something forwardable, or a destination for a link |
You do not need all three. One well-made piece of content attached to a good sequence beats three mediocre ones.
Whatever you make, it references the fields on the lead record, so the quality of your personalization is bounded by your Lead data. Enrich first, then create.
Attaching content to a sequence
Content is attached to steps when you build the campaign. A common structure is a video in the opening message and a landing page or deck in the follow-up, so the second touch adds something rather than just repeating the first. See Sequences.